Questions such as "Why should a construction project lease Caterpillar equipment instead of Kamatsu?" and "What are the advantages of the Toyota Camry over the Honda Accord, and vice versa?" are related to which of the following capabilities of promotion?
A. to take action
B. to inform
C. to remind
D. to persuade
E. to sell
Answer: D
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Ramirez Stores purchased a trademark at the beginning of 2013 for $340,000 . Economic benefits were expected for 10 years, but the trademark's legal life was 20 years. Also, during 2013, Ramirez incurred research and development costs of $200,000 . The book value of the trademarks at December 31, 2013, is
a. $506,000 b. $306,000 c. $323,000 d. $486,000
What does your textbook suggest as a strategy to reduce situational distractions?
a. Limit your exposure to potential distractions in an environment. b. Ask the person you are talking with to speak up. c. Actively try to avoid bias. d. Learn to interpret messages better.
A company's overall strategy
A. should be based on a flexible strategic vision and strategic intent. B. determines whether its strategic intent is proactive or reactive. C. is really a collection of strategic initiatives and actions devised by managers and key employees up and down the whole organizational hierarchy. D. is subject to being changed much less frequently than either its objectives or its mission statement and thus serves as the base of its strategy-making pyramid. E. is customarily reviewed and approved level-by-level by the company board of directors.
A ________ is a small open-air mall with upscale stores, convenient locations, and nonretail activities such as a playground, hotel, dining establishments, and a movie theater
A) regional shopping center B) lifestyle center C) community shopping center D) power center E) warehouse club