Which of the following most accurately describes the researcher–researched relationship in unobtrusive measures research?

a. complete participant
b. observer as participant
c. participant as observer
d. complete observer
e. semi-partial observer


d. complete observer

Communication & Mass Media

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__________ are the specific plans of action you select to help you communicate your intended message effectively

a. Theories b. Strategies c. Skills d. Resources e. Rules

Communication & Mass Media

If you decide to use a list as a visual aid, you must remember to make it ____________________ and ____________________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which type of speech helps breed a healthy atmosphere of two-way communication within organizations and makes company publications more credible?

a) Employee b) Commercial c) Corporate d) Community

Communication & Mass Media

__________ words directly and indirectly identify males and females

a. Gender-linked b. Gender-neutral c. Gender-specific d. Gender-inflected

Communication & Mass Media