Sofia Martin sells Mary Kay cosmetics. She hosts parties, provides product knowledge, and places orders for her customers with Mary Kay. Mary Kay considers Sofia to be an independent dealer of their product. Regarding this situation, which of the following statements is accurate?
A. Sofia is not an employee, so in a strict technical sense her sales are not direct distribution.
B. Sofia is engaging in classic indirect distribution.
C. Sofia is a licensee, which gives her exclusive rights to directly distribute Mary Kay products.
D. Sofia is an independent dealer, so the communication between her and her clients is considered direct marketing.
E. None of these answers is correct.
Answer: A
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