The types of claims covered in this chapter include

a. Those with legal wiggle room
b. Nonpuffery claims which escape the scrutiny of the law
c. Noncommercial paid speech
d. Lifestyle claims to improve the user’s life


d. Lifestyle claims to improve the user’s life

Communication & Mass Media

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The fact that individuals perceive things differently is a major contri¬bution to creative teamwork

Indicate whether the statement is true or false

Communication & Mass Media

__________ is the company that resulted from the merger of the XM and Sirius satellite radio networks

Fill in the blank with correct word

Communication & Mass Media

What is an immediate environment?

What will be an ideal response?

Communication & Mass Media

What should every researcher keep in mind about the Internet?

A) The Internet has such a diverse array of quality information that it often can provide one-stop shopping for information. B) Bias is so apparent on the Internet that faulty sites are easily distinguished from credible sites. C) Sites that are newly erected are likely more credible than sites that have been around for a while. D) Internet sources can be very timely and very useful, but they should not constitute one's sole source of information.

Communication & Mass Media