Many consider him the first presidential press secretary

A) John Muir
B) Amos Kendall
C) Robert Underwood Johnson
D) Ivy Lee
E) Ben Franklin


Answer: B

Communication & Mass Media

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A topic analysis is a directive system of exploring your subject area

Indicate whether the statement is true or false

Communication & Mass Media

One purpose of content analysis is to . .

a) Describe media effects b) Test hypotheses of audience behaviors c) Compare media content with the real world d) Assess the correlation between content and behavior

Communication & Mass Media

A student speaker says his goal is "to persuade my audience to save money." His specific purpose statement is not going to work because it fails to

a. focus on the audience. b. use an infinitive phrase. c. limit the purpose. d. inform listeners.

Communication & Mass Media

The process of evaluation begins with effective __________

Fill in the blanks with correct word

Communication & Mass Media