Herb promises to provide his customers with "pens and pencils that are both professional and personal." This is Herb's ________
A) USP
B) target market
C) vision statement
D) brand positioning statement
E) product proposition
A
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Companies selling perishable products generally prefer direct marketing, which minimizes delays
Indicate whether the statement is true or false
When Laura started working in the accounting department, she felt like her boss hovered over her all day and constantly double checked her work. As a result, Laura made sure she always did her work exactly as her boss would like and that she double checked everything so her boss would find no errors. Eventually, she found that her boss stopped hovering and double checking her work. What Laura experienced was ______.
A. positive reinforcement B. extinction C. punishment D. negative reinforcement
U.S. GAAP and IFRS provide criteria for distinguishing operating leases from capital leases. Which of the following is not true?
a. Under the capital, or finance, lease method, the lessor records the signing of a capital lease the same as if the lessor sold the leased asset for an installment note receivable. b. Under the capital, or finance, lease method, the lessee recognizes interest expense on the lease liability, similar to recognizing interest expense on long-term notes or bonds. c. Under the capital, or finance, lease method, the lessee amortizes the leased asset, similar to recognizing depreciation on buildings and equipment. d. Under the capital, or finance, lease method, the lessor records the leased asset and the lease liability on the balance sheet at the present value of the contractual cash flows at the time of signing the lease. e. The capital, or finance, lease method, treats leases equivalent to installment purchases or sales, where the lessee borrows funds from the lessor to purchase the asset and the lessor recognizes profit at the time of sale.
In a licensing agreement, the licensee takes most of the risk because it must invest some capital to use the right granted by the licensor.
Answer the following statement true (T) or false (F)