After the disastrous oil spill in the gulf, many consumers decided to avoid BP products, many even joining a popular “Boycott BP” Facebook page. Stuart runs an independent BP gas station in Louisiana and his business suffered from this consumer response. In this instance, boycotters would be considered a ______, part of the gas station’s ______ environment.
a. special-interest group; task
b. local community; task
c. demographic force; general
d. sociocultural force; task
e. local community; general
a. special-interest group; task
Special-interest groups are groups whose members try to influence specific issues, some of which may affect your organization. One tactic they may use is to organize picketing and boycotts by holding back their patronage of certain companies, as these boycotters did of BP.
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