What is the typical unit of analysis in item-selection research?

a. Editors
b. Magazines and newspapers
c. News articles or content categories
d. Readers


c

Communication & Mass Media

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Which two factors did Aristotle claim make up a speaker's credibility?

a. competency and character b. authenticity and character c. charisma and authenticity d. authenticity and competency

Communication & Mass Media

According to your textbook, one way to focus your listening is to

A. try to remember every word the speaker utters. B. listen for the speaker's main points. C. concentrate on what the speaker is wearing. D. engage in mental arguments with the speaker. E. pay attention to feedback from other listeners.

Communication & Mass Media

According to the ancient Roman rhetorician Quintilian, the ideal of ethical speech-making is the ________ person speaking ________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

“How is joking different from teasing?” This question is an example of a

a. Structural Question b. Descriptive Question c. Contrast Question d. None of the above

Communication & Mass Media