As a marketing researcher of Matrix Private Limited you have been asked to forecast the demand for your new range of body wash if a discount of 10 percent is offered on each unit sold
Identify the research category into which this market research falls.
Here the researcher needs to study the effect of the discount on the demand for body wash. The objective of this research is to establish the cause and effect relationship between the discount and the demand for body wash. Therefore, this can be categorized as causal research.
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In Mexico City, only 55-60% of the population owns a telephone. The number drops to less than 50% in Guadalajara and Monterey, and 35% or lower in other cities. This will complicate the task of market researchers hoping to use a telephone survey to obtain a ________ of the Mexican population.
A) probability sample B) convenience sample C) secondary sample D) focus group sample E) quota sample
The four nonprobability sampling methods are simple random sampling, systematic sampling, cluster sampling, and stratified sampling
Indicate whether the statement is true or false
Choose the sentence that has correct capitalization
A) Beginning September 1, our local bank is open Saturday and Sunday. B) Beginning September 1, our local bank is open saturday and sunday.
The best retailers in a given category have perfected potential retail strategies
Indicate whether the statement is true or false