A strong, effective ______ should communicate an organization’s purpose and values.

A. logo
B. slogan
C. tagline
D. brand


D. brand

Communication & Mass Media

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Business communication pro Michael Hissam said that writing can help people for this reason:

a. They are entertained, and life is lighter. b. They perfect their comprehension skills. c. They understand something they did not before. d. They see how to communicate professionally at work.

Communication & Mass Media

Because of gendered communication styles, women often find masculine accounts wandering and tedious—not getting to the point of the story

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is not true of Japanese media today?

a. NHK, Japan’s public broadcasting network is the world’s most prosperous fee­supported broadcast organization. b. NHK shares TV ownership about equally with private investors. c. Private ownership of media is not allowed in Japan. d. Japan’s three national daily newspapers, all based in Tokyo, account for almost half of Japan’s newspaper circulation.

Communication & Mass Media

The concise, single sentence that summarizes what you say

in your speech is called the __________. Fill in the blanks with correct word

Communication & Mass Media