The “Making Mistakes” section in this chapter includes testimonials from writing professionals who draw negative conclusions about other writers and job applicants whose work contains grammatical errors.

Identify two mistakes in others’ writing—in status updates, tweets and emails—and explain why they irk you.


A.Misusing its/it’s (“It’s confusing”; “It makes the author seem less intelligent.”)


B. Misusing their/there/they’re (“It’s confusing”; “It makes the author seem less intelligent.”)


C. Using texting conventions in email writing, such as “ur” instead of “you are.” (“It makes the author seem immature.”)

Communication & Mass Media

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The culture of romance suggests to women that being attractive to males is more important than academics and career preparation

Indicate whether the statement is true or false

Communication & Mass Media

A(n) ______ is a statement that makes clear how something is done or why it exists in its present form or existed in its past form

Fill in the blanks with correct word

Communication & Mass Media

________________is the difference between the brightest and darkest points in a picture. A high _____________ image features little gradation between light and dark and sharp whites and blacks, while a low ______________ image contains significant gradation.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

What are the two key components of sampling error estimates?

a. parameters and statistics b. sampling frames and variables c. reliability coefficients and observation units d. confidence levels and confidence intervals

Communication & Mass Media