Which of the following is not a dirty data problem?
A. Duplicate data.
B. Specific data.
C. Nonintegrated data.
D. Inaccurate data.
Answer: B
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The last step in the listening process is comprehending or assigning meaning.
Answer the following statement true (T) or false (F)
According to the five-step model of the marketing process, which of the following is the final step in creating value for customers?
A) designing a customer-driven marketing strategy B) understanding the marketplace and customer needs C) constructing an integrated marketing program that delivers superior value D) building profitable relationships and creating customer delight E) capturing value from customers to create profit and customer equity
Sales Discounts and Sales Returns and Allowances have normal credit balances
Indicate whether the statement is true or false
Nicole regularly inflates invoices to get a larger commission on her sales. She knows that most salespeople at her organization inflate their invoices by about 20%. Nicole only inflates hers by 10%. She figures if anyone gets caught, hers will look like honest mistakes compared to the others. It appears Nicole’s justification for her unethical behavior is ______.
A. disregard or distortion of consequences B. I did it for the good of others or the company C. I was only following orders D. I’m not as bad as the others