The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or a retailer to carry and sell particular merchandise is known as a__________strategy

Fill in the blanks with correct word.


ANSWER: push

Manufacturers may use aggressive personal selling and trade advertising to convince a wholesaler or a retailer to carry and sell their merchandise. This approach is known as a push strategy.

Business

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Customers usually have a lower price threshold below which prices signal inferior or unacceptable

quality, as well as an upper price threshold above which prices are prohibitive and the product appears not worth the money. Indicate whether the statement is true or false

Business

The costing system that classifies costs by both functional group and behavior is

a. process costing. b. job order costing. c. variable costing. d. absorption costing.

Business

What advantage does a blog offer over other types of social media an organization might use?

A) The ability to link to other sites B) Expansive space to communicate original ideas C) The addition of visual postings to generate interest D) Membership by invitation, allowing the tracking of fans E) Increased interconnectivity with members

Business

In preparing the statement of cash flows by the indirect method, a decrease in a current liability is deducted from net income.

Answer the following statement true (T) or false (F)

Business