Data refer to the
A. objective demographic characteristics collected by an organization upon which it bases subsequent marketing actions.
B. facts and figures related to the problem that are only available for purchase from the federal government.
C. facts and figures related to the problem that are divided into two main parts: secondary data and primary data.
D. subjective psychographic feelings collected by an organization upon which it bases subsequent marketing actions.
E. information collected by a source other than the company itself used to determine the best possible solution to a marketing problem.
Answer: C
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Which concept explains that consumers may recall an ad from the past and make a purchase because they have seen the ad several times?
A) a sales-response curve B) a marginal analysis C) decay effects D) carryover effects
The selection of historical cost over current value as the attribute to be measured for assets is an example of the trade-off of
a. Reliability over relevance b. Costs over benefit c. Comparability over consistency d. Understandability over verifiability
Motor-carrier costs in the United States ______.
a. are double those of total transportation costs as in the European Union b. are 77% of the total transportation costs in the United States c. are half the cost of air transport in the United States d. are low because these are regulated by the government
A new coffee shop has set up a punch-card system where customers that receive 10 punches (one for each purchase in the shop) will then receive a free drink of their choice. This system is what type of customer relationship program initiative?
a. Engaging customers using social media b. Product customization c. Customer loyalty program d. Product placement program