For ethical reasons, you are advised to avoid all of the following topics except

a. anything that might promote hurtful or dangerous behavior.
b. anything that might promote illegal activities.
c. any topics upon which you cannot possibly speak with responsible knowledge.
d. all the above topics should be avoided.


d

Communication & Mass Media

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Bob Greenberg, who might be called an advertising guru, operates on a philosophy that

A) ads are best used sandwiched into entertainment products. B) ads should be entertainment themselves. C) traditional advertising will rise again. D) new ad strategies are fads that will fade quickly.

Communication & Mass Media

Novelist, Alexis Romanov recently launched his new book, Pioneering Success. Smarkoff Inc, a watchmaking company, filed a lawsuit against Romanov for allegedly using its company slogan, "Pioneering Success Forever," without their permission

What was the basis of this lawsuit? a. Plagiarism b. Libel c. Misappropriation d. Slander

Communication & Mass Media

Power exists in all relationships and derives from the ability to meet a person's needs

Indicate whether the statement is true or false.

Communication & Mass Media

Perspective Taking

What will be an ideal response?

Communication & Mass Media