Pettigrew is famous for which book based on his longitudinal research on strategy at ICI?
a. The Sleeping Giant
b. The Creative Giant
c. The Awakening Giant
d. The Gentle Giant
c. The Awakening Giant
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Respondents that are unwilling to give responses should be given aids such as pictures, maps, and descriptions to help them articulate their responses
Indicate whether the statement is true or false
Leaders establish a culture of guest-service excellence and reinforce it by ______.
a. word, deed, and celebration b. providing regular pay adjustments c. doing role plays of stories, heroes, and legends for employees d. showing employees that the CEO job is fun, fair, and interesting, too
The first phase of market planning is to ________
A) identify a target market B) calculate production costs C) develop a value chain D) determine a market position E) analyze the marketing environment
Adam is a potential investor in Athletix, a manufacturer of sporting goods
To determine whether or not he wants to invest in the company, Adam is examining a document that lays out the financial goals for the entire company for the next three years, as well as goals in production efficiencies and shipping efficiencies. Adam is most likely reading the ________ for Athletix. A) marketing plan B) marketing program C) business plan D) business program E) financial plan