Which of the following is a disadvantage of personal selling?
A. lack of two-way interaction
B. indirect communication
C. inconsistent marketing messages
D. increased customer distraction
E. lack of personalization
Answer: C
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Andrea decides to start her own coffee shop. After finding a supplier of coffee beans and hiring baristas to brew the coffee, Andrea feels she is ready to go. She opens up her shop with much fanfare from the local community. Andrea is acting as a
A. direct marketer. B. retailer. C. wholesaler. D. nonprofit. E. food broker.
If the title of an appellate court case appears as Jones v. Smith,
A. then it is correct to say that Jones is the plaintiff and Smith is the defendant. B. it means that Smith won the trial court decision. C. you cannot determine which party is the plaintiff, because when a defendant loses a trial and files an appeal, some courts (but not all) reverse the names of the parties. D. the trial judge was Jones and the appellate judge is Smith.
When writing a null hypothesis, what type of letters are used?
a.Arabic b.Greek c.Roman d.Latin (English)
A legal restriction on the movement of assets denominated in foreign currencies into and out of a nation is called
A) a capital control. B) stabilizing FDI. C) a private capital flow constraint. D) a hot money flow.