Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly by Singapore Airlines. One frequent flyer between the United States and Japan noted its cabin crew gives the impression that it is truly their pleasure to serve the passengers. In short, they make flying with Singapore Airlines very satisfying. For this passenger, what role is the cabin crew playing?
A. Eliminating the need for differential advantages
B. Marketing the organization
C. Personifying the service in the customer's eyes
D. Engaged in capacity management
E. Embodying the service
Answer: C
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The type of survey question that allows a person to choose an answer between two points is known as a(n) ______.
a. scaled question b. open-ended question c. category question d. closed question
Banister Company wishes to issue $600,000 of 10-year, 7% bonds, with interest paid annually at the end of the year. The market rate of interest is currently 5%. What information is needed in order to determine the issue price of the bond?
A) The market rate of interest, the stated rate of interest, the bond rating, and the bond life. B) The face value of the bonds, the stated rate of interest, the market rate of interest, and the bond life. C) The life of the bonds, the market rate of interest, the bond rating, and the face value of the bonds. D) The face value of the bonds, the market rate of interest, the purpose of the issue, and the bond life.
The current ratio is a more strict measure of liquidity than the quick ratio
Indicate whether the statement is true or false
Generally, when advertising to consumers, the objective of an advertising campaign is
A. a pull strategy-to get the product into stores by having consumers demand it. B. to win advertising awards. C. to maximize media planning. D. a push strategy-to increase demand by focusing on wholesalers, retailers, or salespeople. E. to offset sales promotion costs.