Which statement describes a benefit of advertising?
A. It has a very low cost per contact.
B. It facilitates consumer empowerment.
C. It provides opportunity for immediate feedback from consumers.
D. It creates a long-term, committed relationship between a salesperson and a customer.
Answer: A
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Jeff had collected a nice wardrobe before graduating from college. All of his friends considered him "well dressed"
After the first day at his new job, however, Jeff immediately went out and replaced most of his clothes with what was considered to be professional dress clothing. Jeff had just experienced the power of a new ________. A) reference group B) information cascade C) avoidance group D) brand community
Name some common convenience products
What will be an ideal response?
Breakthrough opportunities
A. are those that a firm's competitors can copy quickly. B. are so rare that they should be pursued even when they do not match the firm's resources and objectives. C. seldom occur within or close to a firm's present markets. D. are best achieved by trying to hold onto a firm's current market share. E. are especially important in our increasingly competitive markets.
Explain the features of Section 402A of the Restatement of Torts (Second)