What conclusions about the retail grocery sector do you draw from the map in Figure 3.6? Select different variables and redraw the map accordingly. (Note: your new variables could ordinal (as in Figure 3.6) or continuous (e.g. market share percentages or rates of sales growth), but be sure to choose variables that reflect actual or potential strategic choices, not just market characteristics.) Does your new map tell the same story or not? What do you learn from this?
What will be an ideal response?
As a generalization, different maps yield different, possibly conflicting insights. Of course, this
raises questions about the robustness of the strategic group concept, whether they really are an
objective concept or not. Pragmatically, what matters is whether strategic group concepts aid
practical decision making. Conflicting models may actually help, forcing strategists to reflect more
deeply on their assumptions.
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In the 1970s, Atari singlehandedly created a market for home video games, offering a console and cartridges that contained games like Space Invaders, Centipede, and Asteroids. At the time, Atari effectively implemented a ______ strategy.
A. greenfield B. diversification C. blue ocean D. defensive E. multiproduct
A media planner formulates a media program stating where and when to place advertisements
Indicate whether the statement is true or false
It has been found that providing a verbal description for each scale category consistently improves the accuracy or reliability of the data
Indicate whether the statement is true or false
When constructing charts for a business report, you should
A) present all the data you gathered through research. B) include more charts to increase the impact of each one. C) avoid any common abbreviations and symbols. D) assume the reader will refer to the narrative text for explanations. E) keep charts simple enough to convey meaning immediately.