Pepsi-Cola has just released a new line of sparkling water called bubly. To encourage customers to start adopting the new brand, Pepsi-Cola should engage in promotions that focus on
A. retaining loyal customers.
B. creating awareness.
C. stimulating demand.
D. identifying prospects.
E. combating competitive promotional efforts.
Answer: B
You might also like to view...
In order for a synthetic number scale to have meaning, you must know ________
A) the standard deviation of the scale B) the range of the scale C) the mean of the scale D) the mode of the scale E) the standard error of the scale
A unilateral contract can be accepted without the performance of an act by the offeree
Indicate whether the statement is true or false
The term ____________________in packages refers to the ability to use the same name on multiple program units within the same package.
Fill in the blank(s) with the appropriate word(s).
When poorly designed goods or services affect consumers adversely, consumers have legal recourse ______.
a. by going on strike b. by filing a lawsuit c. by writing to the World Trade Organization d. by writing to the United Nations