In the context of store retailers,explain the three key distribution strategies.
What will be an ideal response?
Answers will vary.Both retailers and the producers who distribute through retail stores must carefully consider their distribution strategy. The three key strategic options are intensive, selective, and exclusive.Intensive distribution involves placing your products in as many stores as possible (or placing the stores themselves in as many locations as possible). This strategy makes the most sense for low-cost convenience goods that consumers won't travel too far to find. Marketers have chosen this strategy for Snickers candy bars, Dial soap, and Sports Illustrated magazine, among thousands of other items.Selective distribution means placing your products only with preferred retailers (or establishing your stores only in limited locations). This approach tends to work best for medium- and higher-priced products or stores that consumers don't expect to find on every street corner. Marketers have chosen this strategy for Neiman Marcus, Jones Soda, and most brands of paintball equipment, for instance.Exclusive distribution means establishing only one retail outlet in a given area. Typically, that one retailer has exclusive distribution rights and provides exceptional service and selection. This strategy tends to work for luxury-goods providers with a customer base that actively seeks their products. Examples include top-end cars such as Tesla and fashion trendsetters such as Jason Wu.
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Which of the following is not a step in the psychological-progressive pattern?
A. arouse B. dissatisfy C. gratify D. empathize
Any business that purchases raw materials or parts for production of goods for resale must carefully consider the quality, quantity, and _____ of those purchases.
A. logistics B. timing C. outsourcing D. distribution E. All of these are correct.
Fruits & Vegetables, Inc., and Grover's Market enter into a contract for the delivery of locally grown produce. The parties use a standard Fruits & Vegetables form that contains some of the terms the parties agree on but not others. Some of the produce spoils before it can be sold. Grover's refuses to pay for the spoiled goods.Refer to Fact Pattern 19-1B. Fruits & Vegetables files a suit against Grover's, claiming that the buyer assumed the risk of the spoilage of the unsold produce. The court may allow evidence of this term if it finds that the parties' contract is
A. fully integrated. B. not fully integrated. C. not supported by consideration. D. a complete and final statement of their agreement.
Using your credit cards for cash advances is a relatively cheap way to borrow money because you usually do not start paying interest until the next billing period
Indicate whether this statement is true or false.