One measure of a company's overall long-term financial health is the debt-to-equity ratio
a. True
b. False
Indicate whether the statement is true or false
True
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Which of the following takes place when choosing among alternatives that are not clear cut, but that are ethical and valid?
A) Ethical lapse B) Stealth marketing C) Transparency D) Distortion E) Ethical dilemma
Under U.S. GAAP, which of the following items would require a lessee to classify a lease of equipment as a capital lease?
a. There is no transfer of ownership to the lessee at the end of the lease term. b. The lease does not contain a bargain purchase option. c. The lease term is 90% of the estimated economic life of the lease property. d. The present value of the contractual minimum lease payments is 75% of the fair value of the leased property.
Which of the following is an example of an operating activity?
a. Obtaining capital from stockholders b. Selling goods and services to customers c. Purchasing equipment d. Selling land
________ advertising is heavily used during the growth and early maturity stages of the product life cycle.
A. Covert B. Pioneering C. Comparative D. Competitive E. Institutional