Which of the following is NOT part of the definition of a market?
a. people who need and want a product
b. people who have the ability to purchase a product
c. people who want a product but can’t afford it
d. people who have the authority to purchase a product
e. people who have the willingness to purchase a product
c. people who want a product but can’t afford it
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The following would be examples of marketing objectives, except:
A) increase market share B) meet a targeted return on investment C) enhance brand image D) increase sales volume
What is a true statement about dialogue?
A. can’t be used during conflict B. focuses on the gathering and processing of information C. product of an I-Thou relationship D. all of these
The universal element in all business activities is the interaction of people. What are the groups of people that you will encounter in business, and why are these groups important to you?
What will be an ideal response?
Which of the following is the best example of corporate advertising?
A. W&W conducting a contest to choose a new color for their candies B. Mars and Gray promoting its concern for the environment C. Haven Funeral Home giving out free calendars to all of its clients D. Crest Golf's signing of pro-golfer Bryan Raymond as a spokesperson E. Saturn Inc.'s use of a popular actress as a spokesperson