Explain the concept of selective retention and its association with marketing
What will be an ideal response?
Selective retention says that consumers are likely to remember good points about a product we like and forget good points about competing products. Selective retention works to the advantage of strong brands. It also means that marketers need to use repetition in sending messages to their target markets to make sure their message is not overlooked.
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The tools of ______ are useful for UPS and FedEx in deciding how many employees and aircraft should be scheduled during the month of December.
A. scientific management B. soldiering C. management science D. the Hawthorne studies E. efficiency management
Why would ascribing to a “national work culture” be ineffective?
What will be an ideal response?
After initially recording a transaction, the data is then transferred to the ________
A) chart of accounts B) ledger C) trial balance D) journal
Hank's tractor is collateral for a loan and Hank moves to the next county. In most states, the security instrument must be re-filed in the proper county or it will render the security interest ineffective
a. True b. False Indicate whether the statement is true or false