Pierre's Mart, a grocery store in New Orleans, Louisiana, offers less merchandise selection and fairly low levels of service
Despite the lackluster service and limited selection of merchandise, customers still flock to Pierre's because it charges rock-bottom prices. Pierre's Mart most likely uses the ________ positioning.
A) more for the same
B) more for less
C) same for less
D) less for much less
E) more for more
D
You might also like to view...
The fastest-growing sector of world trade includes:
A) travel and entertainment. B) accounting and legal services. C) royalties and license fees. D) engineering services. E) all of the above
Ms. Roberts is a vice president in a manufacturing organization. She makes sure that she spends time each week with other vice presidents and executives within her organization, checking on critical suppliers of raw materials and components, and she has lunch once a week with the CEO. Ms. Roberts is ______.
a. participating in tangible exchange b. developing out-group relationships c. politically savvy d. leading with love
________ is the process of selecting respondents for a survey
A) Sampling B) Prospecting C) Modeling D) Surveying E) Representation
A retailer uses a reorder point of 60 units. If its usage rate is 10 and its lead time is 6, what is its safety stock?
a. 0 b. .6 c. 6 d. 10