The unpaid form of nonpersonal presentation of ideas, goods, or services is called
A. publicity.
B. customization.
C. productivity.
D. personal selling.
E. profit.
Answer: A
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For a levered firm, EBIT is equivalent to:
A. Net income B. Pro forma earnings C. Operating profit D. Net income before taxes
Answer the following statements true (T) or false (F)
1. Burberry makes outerwear, accessories like umbrellas, and children's clothing, which is called a related diversification strategy. 2. Synergy is one of the benefits of a single-product strategy. 3. The BCG matrix is a means of evaluating strategic business units on the basis of both their business growth rates and their profitability. 4. Cash cows in the BCG matrix have slow growth but high market share.
Rev Motor Company buys plugs and points from Sparkplugs Inc. and puts them in Rev vehicles without changing their composition. If the parts are defective, strictly liable for any damage caused by the defects may be
A. Rev only. B. Rev, Sparkplugs, and the owner and operator of the Rev vehicle. C. Rev and Sparkplugs. D. Sparkplugs only.
Secondary data are data collected for some purpose other than the problem at hand
Indicate whether the statement is true or false