When using the persuasive approach to write a sales letter for a new product, you should begin by:
A. asking for the desired action on the part of the reader.
B. presenting benefits that generate the reader's interest.
C. getting the reader's attention in the opening sentence.
D. providing information that will generate a desire on the reader's part.
C
When using the persuasive approach to write a sales letter for a new product, you should
begin by getting the reader's attention in the opening sentence. The components of the
persuasive approach for messages can be remembered as "Aida," A— attention, I— interest,
D— desire, and A— action.
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