Which of the following is a disadvantage of product placement?
A) It cannot get around viewers' advertising filters.
B) It is predictable.
C) It provides extensive choice of vehicles.
D) It has less scope for visibility in the right program.
E) Its effectiveness is linked to the popularity of the programming.
Answer: E
Explanation: Some of the disadvantages of using product placement are: limited choice of vehicles, unpredictable, effectiveness is linked to the popularity of the programming, and risk of overuse could reduce effectiveness over time.
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Bondholders are external users of company's accounting information
a. True b. False Indicate whether the statement is true or false
If the stated cash dividend on cumulative preferred stock has been unpaid for a period of one year or more, it is referred to as a dividend ____________________
Fill in the blank(s) with correct word
An unauthorized signature never binds the person whose name is signed.
Answer the following statement true (T) or false (F)
Stanford University medical researchers conducted a study on the correlation between the use of fertility drugs and ovarian cancer. Their study, published in the American Journal of Epidemiology, concludes that the use of the fertility drugs, Pergonal
and Serophene, may increase the risk of ovarian cancer by three times. The lead author of the studies, Professor Alice Whittemore, stated, "Our finding in regard to fertility drugs is by no means certain. It is based on very small numbers and is really very tenuous." FDA Commissioner David Kessler would like the infertility drug manufacturers to disclose the study findings and offer a warning on the drug packages. He notes, "Even though the epidemiology study is still preliminary, women have a right to know what is known. We're not looking to make more of this than there is." If you were a manufacturer of one of the drugs, would you voluntarily disclose the study information?