Sales promotion activities account for the bulk of most firms' promotional budgets.
Answer the following statement true (T) or false (F)
True
Sales promotion is a set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product and account for the bulk of most firms' promotional budgets.
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Answer the following statements true (T) or false (F)
1. Order winners are more important to a firm than order qualifiers. 2. Service operations encompasses all activities and processes required for implementing the service. 3. “If we have multiple businesses, how do we efficiently allocate resources among them?”--is a question which is intended to be answered by service operations strategy. 4. “Design: the product’s features and attributes” is one of the processes in the SCOR model.
Which of the following was a result of the Uruguay Round of global WTO trade talks?
A) It increased the world's remaining merchandise tariffs by 30 percent. B) It minimized the international protection of copyrights, patents, and trademarks. C) It extended the WTO to cover trade in agriculture and a wide range of services. D) It established the NATO for purposes of collective security. E) It established the EU to reduce trade barriers and increase cooperation among its members.
One hedging method is to use one currency considered strong and a second currency considered weak, matching exposures.
Answer the following statement true (T) or false (F)
In a short essay, discuss the differences in unethical behavior between the generations identified in Table 2.2
What will be an ideal response?