The marketing manager

A. must creatively blend the Four Ps so the firm develops the best mix for the target market.
B. must make sure that each marketing mix decision works well with the others.
C. must make independent decisions and assemble them into a marketing mix.
D. must integrate the ideas of specialists, such as the product manager, advertising manager, and sales manager.
E. All these answers are correct.


Answer: E

Business

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