These four principles of marketing are used to guide development of a marketing plan, focusing on the critical elements of the plan. Select all that apply

1. Place
2. People
3. Product
4. Pricing
5. Promotion


1, 3, 4, 5
Explanation: 1. The principles are referred to as the 4 Ps and include product, promotion, pricing, and place.
2. The principles are referred to as the 4 Ps and include product, promotion, pricing, and place. People is not included as a specific focus of the principles.
3. The principles are referred to as the 4 Ps and include product, promotion, pricing, and place.
4. The principles are referred to as the 4 Ps and include product, promotion, pricing, and place.
5. The principles are referred to as the 4 Ps and include product, promotion, pricing, and place.

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