A(n) ________is a part of the organization for which a manager has decision-making authority and accountability for the results of those decisions.
Fill in the blank(s) with the appropriate word(s).
responsibility center
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Which of the following is true of event sponsorships?
A. They are highly useful public relations tools. B. They are unsuitable for gaining affinity with target audiences. C. They are a poor platform from which to build equity and gain affinity with target audiences. D. They are not suitable platforms for building equity. E. They are typically inexpensive.
________ VMS is a vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties
A) Contingent B) Administered C) Corporate D) Contractual E) Aligned
Which of the following would be the best application of principles regarding gift giving to customers?
A) Give gifts before doing business with a customer. B) Determine the gift-receiving policy of the customer's company. C) Once begun, maintain a regular and consistent pattern of gift giving. D) Clearly explain the conditions you expect of the customer who accepts a gift. E) Give a gift proportional to the sale you expect to make from the customer.
Which of the following sectors would NOT be considered to be part the service industry?
A) hotel B) insurance C) banking D) real estate E) chemicals