The Rehabilitation Act prohibits discrimination on the basis of disability by:
a. private employers.
b. independent contractors.
c. federal contractors.
d. labor inspectors.
c
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The effect of recording depreciation for the year is a(n)
a. decrease in assets and a decrease in net income. b. decrease in assets but no change in owners' equity. c. increase in assets and an increase in net income. d. decrease in net income and no change in assets.
For industrial products and services, the marketing manager can determine the customer and competitor targets by consulting product sales literature, his own sales force, and trade advertising
Indicate whether the statement is true or false
Procurement is the value chain activity that involves ________
A) marketing and selling products B) shipping products out of the organization C) providing service before, during, and after the sale D) purchasing materials
Which of the following statements is true of the recall method used in testing print ads?
A. Recall tests are not affected by interviewer bias. B. Recall tests are significantly different from pretests used in broadcast ads. C. Recall tests are useful when measuring an ad's impact on memory. D. Recall tests and recognition tests are synonymous. E. Brand-associated scores are valuable measures of recall tests.