Sales promotion refers to those promotion activities-other than advertising, publicity, and personal selling-that stimulate interest, trial, or purchase by final customers or others in the channel.
Answer the following statement true (T) or false (F)
True
Sales promotion refers to those promotion activities other than advertising, publicity, and personal selling that stimulate interest, trial, or purchase by final customers or others in the channel.
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The primary purpose of the statement of cash flows is to provide information
a. about a company's cash receipts and cash payments during an accounting period. b. about a company's investing and financing activities during an accounting period. c. regarding a company's financial position at the end of an accounting period. d. regarding the results of operations for a period of time.
Services marketing managers have learned that more employees will support a quality-oriented process if
A. they are required to diverge from existing standards. B. perishable services are replaced with tangible services. C. they are involved in setting the goals. D. the process involves both part-time and full-time employees. E. customers are responsible for setting service quality standards.
During the period 1990 to 2014, the average yield on 3-month U.S. Treasury bills was 3.04%, the
average inflation rate was 2.64%, the average yield on 30-year Treasury bonds was 5.49%, and the average return on 30-year Aaa-rated corporate bonds was 6.35%. The real risk-free short-term interest rate is A) 2.13%. B) 2.97%. C) 0.40%. D) 4.76%.
When comparing retailing to e-tailing, e-tailing has a lower cognitive shopping overhead due to easy-to-establish mutual trust
Indicate whether the statement is true or false