The marketing budget will depend on a number of factors such as the size of the business, time the venture has been operating, type of business, and resources available.
Answer the following statement true (T) or false (F)
True
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Which of the following is true about improving HRM effectiveness?
A. Focusing more on transformational work is likely to result in higher strategic value to the firm. B. Ways to improve effectiveness should be identified much before the strategic direction is established. C. There is often a push to eliminate the transformational work to free up time for transactional work. D. Redesigning the structure focuses on information technology rather than reporting relationships. E. Improvement often focuses on the effectiveness of each activity rather than on its efficiency.
CRM software can most likely help a salesperson to:
A) develop better presentation skills B) negotiate long-term contracts C) fulfill commitments to customers D) increase transactional sales E) implement the marketing mix
Equivalent production expresses all activity of the period in terms of
A) work in process B) materials labor and overhead C) partially completed units D) fully completed units
Which of the following statements concerning HMOs is false?
A) HMO plans often provide extensive coverage of basic health care benefits. B) Critics of HMOs argue that participating physicians may have a financial incentive to hold back medical care. C) Hospital stays for patients of HMOs are longer than those with traditional health care insurance. D) Those with larger families and younger children often find HMOs are more likely to financially prefer an HMO over traditional insurance.