Which of the following would not be included with the Cash and Equivalents on the Balance Sheet?
A) Commercial Paper
B) Short-Term Receivables
C) Certificates of Deposit
D) Money Market Mutual Funds
B
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What accounted for the popularity of Bette Nesmith Graham’s Liquid Paper correction fluid?
a. It was novel, useful, and practical. b. It was efficient, affordable, and reliable. c. It was an improvement on existing correction fluid. d. It was cleverly marketed.
Publicity is considered much more important than advertising, sales promotion, or other forms of public relations because of the
A. lack of clutter in the message. B. accuracy of the message. C. timing of the message. D. control it has over the message. E. credibility it offers to the message.
During which of the following phases of the customer life cycle do win-back processes categorize customers according to value?
A) customer acquisition B) marketing C) relationship management D) loss/churn
Ridge Crest Co. has beginning Retained Earnings of $39,000, ending Retained Earnings of $41,500, and net income of $23,500. What was the amount of dividends declared during the year?
A. $15,500 B. $23,500 C. $2500 D. $21,000