_____ is the cost of reaching one member of the target market
a. Cost per click
b. Cost per thousand
c. Pay for order
d. Pay for placement
ANSWER: b
Cost per contact, also referred to as cost per thousand, is the cost of reaching one member of the target market. Advertisers use this to compare media vehicles, such as television versus radio or magazine versus newspaper.
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Under the cash basis of accounting, revenue is recorded when earned regardless of when cash is received
a. True b. False Indicate whether the statement is true or false
If an employer denies a salary hike to an employee because she is a woman, the employer is liable for sexual harassment
Indicate whether the statement is true or false
Crowdfunding is a resource for _________.
a. talent b. intellectual property c. money d. labor
Leading guitar string producer Wound Up Inc. has enjoyed a competitive advantage based on its proprietary coating that gives its strings a clearer sound and longer lifespan than uncoated strings. One of Wound Up's competitors, however, has recently developed a similar coating using less expensive ingredients, which allows it to charge a lower price than Wound Up for similar-quality strings. Wound Up's competitive advantage is in danger due to
A. resource immobility. B. direct imitation and substitution. C. a lack of perceived value. D. a lack of organization.