Keenan sells items to tourist gift shops in Florida. One prospect he called on said, "I think the key chains last year were prettier. I think I'll pass on ordering anything from you this year." Since key chains only make up a small portion of the inventory Keenan sells, he responded with questions such as, "What would it take to change your mind?" and "What caused you to decide not to place an order with me?" What kind of an objection was Keenan dealing with?
What will be an ideal response?
Keenan was dealing with a hidden objection as the objection raised by the prospect was trivial in nature.
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