The ________ element of the marketing mix communicates the value proposition using forms such as personal selling, advertising, coupons, and publicity
A) production
B) place
C) price
D) distribution
E) promotion
E
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Charging different prices to different segments according to their price elasticity or sensitivity is commonly known as:
A) price segmentation. B) price differentiation. C) price discrimination. D) price preference.
Which of the following is the best reason that a collaboration model would not be used to diagram the conversion process?
A. The orchestration of the activities is not shown in a collaboration model. B. All conversion activities are internal to the organization. C. A collaboration model does not include swimlanes. D. The choreography between pools is not shown in a collaboration model.
Which of the following is NOT one of the advantages to incremental profits of a loyal customer?
a. Profit from increased purchases. b. Profit from decreased advertising. c. Profit from reduced operating costs. d. Profit from referrals to other customers. e. Profit from price premiums.
The adoption of the SaaS model may turn applications into ________
A) hardware B) commodities C) disasters D) managers E) none of the above