WorkWell computers offers customers the option of customizing its computers. Their
showrooms have trained professionals to aid customers buy the right computer based on their
needs. What differentiation tactic is being used by WorkWell?
A) customer consulting B) delivery
C) maintenance and repair D) customer training
A
You might also like to view...
When a manufacturing company has a highly automated manufacturing plant, what is probably the most appropriate basis of applying factory overhead costs to work in process?
a. Machine hours b. Cost of materials used c. Direct labor hours d. Direct labor dollars
T-J Computer Company has developed a new and innovative magazine and television ad campaign that it would like to protect from use by its competitors. T-J may copyright its magazine and television ads
a. True b. False Indicate whether the statement is true or false
In a service blueprint, the line of internal interaction falls between the customer and the onstage service provider
Indicate whether the statement is true or false.
Nick's Wholesale Office Supplies prefers to handle its accounts receivable itself, but it also needs to use them to facilitate short-term borrowing. What can Nick's do?
A. Use floor planning. B. Purge its accounts receivable. C. Pledge them as collateral. D. Force all customers to pay now. E. Sell commercial paper.