When developing an opening statement for routine messages, what should the writer consider?
A) The most important thing the writer wants to convey
B) The most important thing the audience wants to know
C) The level of detail needed
D) The potential reaction of the audience
E) What channel and medium should be used to convey the message
Answer: B
Explanation: B) The best way to write a clear opening is to have a clear idea of what you want to say. Before you begin, ask yourself, "What is the single most important message I have for the audience?"
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The purpose of the introduction of 3M Post-it Flag Highlighters was to
A. help college students with their studying. B. increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes. C. stay ahead of trends and focus its marketing program on only one segment. D. stay ahead of trends and focus its marketing program on two mutually inclusive segments. E. preempt a competitive move by Sanford's Sharpie to introduce a similar product.
Product cost under variable costing is calculated as:
a. direct material + direct labor + variable overhead + fixed manufacturing overhead. b. direct material + direct labor + variable overhead. c. selling and administration + fixed manufacturing overhead + variable overhead. d. direct material + selling and administration + fixed manufacturing overhead.
When the contract rate of a bond is greater than the market rate on the date of issuance, the bond sells at a discount.
Answer the following statement true (T) or false (F)
Dividends are a distribution of corporate profits to shareholders
Indicate whether the statement is true or false