What circumstances would lead an enterprise to revise its mission or its vision?
What will be an ideal response?
Almost always the change to mission or vision (often concurrently) is prompted by a substantive
change in one or more crucial circumstances:
? A severe threat, prompting a sense of crisis, e.g. decline in operational performance, loss of
major business contracts, actions of a dominant competitor or client
? (Less frequently) an enhanced level of performance leading to perceived new opportunities and
creating new expectations
? Ownership changes
? A new chief executive.
You might also like to view...
Working capital measures
a. the excess of current assets over current liabilities—what is on hand to continue business operations. b. the ability to earn a satisfactory income. c. the amount of debt in the company. d. the profitability of the business.
While preparing a traditional income statement, the costs are shown into which of the two categories?
A) Direct materials and indirect materials B) Product and period C) Variable and fixed D) Avoidable and unavoidable
A one-way street in a downtown area should be modeled as a(n) ________ branch in a maximal flow model
Fill in the blank with correct word.
A marketing plan
A. is a strategy without all the operational decisions. B. ignores implementation and control details. C. consists of several "marketing programs." D. is just another term for "marketing strategy." E. includes the time-related details for carrying out a marketing strategy.