What are the techniques that can be used to overcome people's natural resistance to price?
Use the following techniques to overcome people's natural resistance to price:
a) Introduce price only after creating a desire for a product, service, or idea and its virtues. Let readers see the relationship of features and benefits to the price.
b) Use figures to illustrate that the price is reasonable or that the reader can save money.
c) State price in terms of small units. Thirty dollars a month seems like less than $360 a year.
d) Invite comparison of like products, services, or ideas with similar features.
e) Consider mentioning price in a complex or compound sentence that relates or summarizes the virtues of the product, service, or idea.
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Which of the following statements is true for assumption of risk?
A. It is not a defense in cases based on reckless behavior. B. It dictates that the person assuming responsibility will have to recover for all people involved in the accident. C. It is not a defense in cases based on strict liability. D. It bars the plaintiff's recovery as the plaintiff fully understands the nature and extent of the risk involved.
________ is a social network that concentrates majorly on music and entertainment
A) LinkedIn B) Twitter C) MySpace D) Orkut E) Facebook
Low prices on some items serve as traffic builders or loss leaders for retailers
Indicate whether the statement is true or false
In order to be successful, MPR typically does not depend on close collaboration between marketers and the media
Indicate whether the statement is true or false