Motivation refers to
A. the stimulus required to cause a consumer to do something uncharacteristic of himself.
B. the way people see themselves and the way they believe others see them.
C. the energizing force that stimulates behavior to satisfy a consumer need.
D. a person's consistent behaviors or responses to recurring situations.
E. a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
Answer: C
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