________ appeals used to build interest in sales messages relate to status, ego, and sensual feelings

Fill in the blank(s) with correct word


Emotional

Business

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Rank order scaling is the comparative scaling technique commonly used to measure preferences among brands as well as among brand attributes

Indicate whether the statement is true or false

Business

________ affords the marketing manager an opportunity to develop a rational pricing strategy across a complete line of related items.

A. Price bundling B. Product line pricing C. Reference pricing D. Prestige pricing E. Captive pricing

Business

Martin is a security guard in a clothing store. He suspects Emma, a customer, of shoplifting. He locks Emma in a room and does not allow her to leave the store until he has searched through her belongings and interrogated all the witnesses

If Emma is entirely innocent of any wrongdoing, and assuming that the state in which this occurred does not recognize the shopkeepers' privilege, which of the following torts has Martin committed? A) trespass to realty B) conversion C) false imprisonment D) disparagement

Business

In questionnaire design, a question such as "What many minutes did you spend waiting on line at the grocery store last week?"

A. leads respondents to a particular response. B. is a question that respondents cannot easily or accurately answer. C. is a question that respondents are reluctant to answer because the information is sensitive. D. asks two questions at once. E. is complex and something respondents may be unfamiliar with.

Business