In which step of the market planning process are decisions made concerning what markets to target and what marketing mix strategies to use?

A. develop marketing strategies
B. implement the marketing plan
C. control the marketing plan
D. perform a situation analysis
E. develop marketing metrics


Answer: A

Business

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Which of the following performance measures cannot result in dysfunctional behavior?

a. price variance b. quotas c. ROI d. net income e. all of the above can result in dysfunctional behavior

Business

Fidelity Stereo Company has provided the following information regarding its activity-based costing system:

? Purchasing department costs are allocated based on purchase orders, and the predetermined overhead allocation rate is $77 per purchase order. ? Assembly department costs are allocated based on the number of parts used, and the predetermined overhead allocation rate is $5 per part. ? Packaging department costs are allocated based on the number of units produced, and the predetermined overhead allocation rate is $4 per unit produced. Each stereo produced has 50 parts, and the direct materials cost per unit is $70. There are no direct labor costs. Fidelity Stereo has an order for 1200 stereos, which will require 45 purchase orders in all. What is the total cost for the 1200 stereos? A) $392,265 B) $307,950 C) $303,465 D) $388,800

Business

Any kind of economic integration agreement

A. demands loyalty of the nation's traders to respect the trade rules. B. leads to increased costs for those outside the trading bloc. C. results in increased costs for members. D. brings reduced costs to members.

Business

The Concessional IMF Facility is designed ________

A. to help countries address short-term balance-of-payments problems B. for providing bridging loans to member states while the IMF deliberates about whether to provide other funds to the particular member state C. for low-income member countries with protracted balance-of-payment problems D. to help a country deal with a temporary depletion of its foreign exchange reserves due to a natural disaster

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