Can advertisers go too far in their attempts to be creative?

a. Yes; they could cause a consumer boycott
b. No; creativity should never be limited
c. Yes; the media may choose not to run the ad
d. Yes; they could cause a consumer boycott and the media may choose notto run the ad


d

Communication & Mass Media

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Color and black-and-white presentation aids attract attention equally well

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following could be an obstacle to the achievement of goals in the interview?

a. an uncomfortable setting and inconvenient time for the interview b. sufficient preparation by the interviewer c. the interviewee talking enthusiastically d. a willingness to contribute on the part of the interviewer

Communication & Mass Media

What is the one exception to the AP rule stating that you spell out any number at the beginning of a sentence?

a. street addresses b. percentages c. numbers over 999 d. 4-digit year

Communication & Mass Media

Speakers with a communication orientation:

A) ?experience self-talk focusing on the fear of failing. B) ?are required to use special delivery techniques that will impress audiences "aesthetically." C) ?experience increased anxiety while speaking. D) ?view public speaking as an opportunity to engage in conversation with a number of people.

Communication & Mass Media