New customers may be turned over to account servicing salespeople referred to as
a. hunters
b. merchandisers
c. missionary salespeople
d. pioneers
e. farmers
Ans: e. farmers
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Many firms have gained competitive advantage by disadvantaging rivals through:
A) cost leadership. B) differentiation. C) competitive innovation. D) focused differentiation. E) consumer differentiation
Which of the following statements about order-getters is true?
A. They often do not attempt to close a sale. B. They avoid creative sales presentations. C. They typically earn more money than order-takers. D. They never truly create sales. E. They do not use a sales strategy.
Identify factors that contribute to sexual harassment.
What will be an ideal response?
The market entry of a low-cost retailer in the wheel-of-retailing theory corresponds to the introduction stage of the retail life cycle stage
Indicate whether the statement is true or false