Big Data demands that data scientists and managers implement new techniques and,above all, a new way of thinking.Specifically, Big Data requires that:
a. Managers think more anecdotally than probabilistically.
b. Managers learn to focus more on the signals thanon the noise.
c. Managers apply business analytics more at the operational level than at the strategic level.
d. All of the above are required in the Big Data paradigm.
B
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Which of the following statements is true about perceived value?
A) A single perceived value exists in the marketplace. B) When the price of a product is higher than the perceived value, it is known as value pricing. C) Perceived value is always relative. D) Perceived value is standard across customers with similar purchasing power.
Project planning includes all of the following except
a. specifying system objectives b. preparing a formal project proposal c. selecting hardware vendors d. producing a project schedule
The product cost concept formula for the markup percentage is ________
a. Total costs / Desired profit b. Total fixed costs / Total variable costs c. Total variable costs / Total fixed costs d. Desired profit plus total selling and administrative costs / Total product costs
Reaching out to universities, suppliers, customers, and others in a move toward research collaboration is referred to as?
a. Net casting b. Research distribution c. Entrepreneurial marketing d. Open innovation